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Executive Views
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
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Executive Views
Nielsen’s Feigenson: Effectiveness Is The Next Battlefield for Digital Video
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Executive Views
Horizon’s Chief Digital Officer: Nearly All Ads Now Use Nielsen OCR
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Executive Views
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
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Executive Views
The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales
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Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
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Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
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Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
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Executive Views
Beyond The Pre-Roll: Creatives Want To Make Truly Interactive Ads
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Executive Views
Adobe’s Levine: Xbox, Roku Next On Broadcasters’ Internet Horizon
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Executive Views
Dublin’s ‘Storyful’ Monetizing News Clips for Citizen Video Journalists
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Executive Views
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
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Executive Views
Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update
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Executive Views
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
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Executive Views
eXelate’s Malik: Life is Better at Top of Video Ad Funnel
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Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
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Executive Views
FreeWheel’s Heller: Video Audience Is Still Untapped
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Executive Views
ZEFR’s BrandID Helps Brands See ‘Enormous Magnitude’ Of YouTube Fan Uploads
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Executive Views
Getty’s Digital Video Library Growing By Up To 20,000 Each Month
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Executive Views
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
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Executive Views
Nielsen Cross-Platform Campaign Ratings Go Public UK
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Executive Views
Videology’s Jamboretz: Video Ad Tech Consolidation Looming
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Executive Views
Outbrain Serves Content Marketers In To Editorial Stream
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Executive Views
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
New CEO Wants Shazam To Be Destination, Not Utility
Executive Views
New CEO Wants Shazam To Be Destination, Not Utility
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Executive Views
AP Targets More Live UGC Video Through Bambuser Investment
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Executive Views
Twitter Is Now The #5 Digital Ad Platform
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Executive Views
Microsoft Touts ‘100% Always-On’ Xbox One To Advertisers
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Executive Views
Adobe Finds Tablets Racing Ahead For Retailers
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Executive Views
Data-Hungry Mail Online Mulls Original-Video Move
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Executive Views
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
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Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
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Executive Views
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
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Executive Views
‘One Big Campaign’: Maxus Melds TV, Video Ad Buying
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Executive Views
Angry Birds Toons Already Pulling ‘Phenomenal’ Audience
Tweet of The Week: Mirror’s Matt Kelly On Paywall Semantics
Company strategy
Tweet of The Week: Mirror’s Matt Kelly On Paywall Semantics
Tweet Of The Week: Poke London’s @nikroope On… Twitter
Conference reports
Tweet Of The Week: Poke London’s @nikroope On… Twitter
Tweet Of The Week: @CliveAndrews On ‘Content’
Conference reports
Tweet Of The Week: @CliveAndrews On ‘Content’
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Executive Views
Tweet Of The Week: RBI’s Adam Tinworth On (Social) Media
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Company strategy
Tweet Of The Week: Incisive CEO Weller On A Gloomy New Year
Tweet Of The Week: Ex-BT PR Adam Liversage On Phorm
Company strategy
Tweet Of The Week: Ex-BT PR Adam Liversage On Phorm
Tweet Of The Week: Reuters’ Chris Ahearn On Michael Jackson
Company strategy
Tweet Of The Week: Reuters’ Chris Ahearn On Michael Jackson
Tweet Of The Week: Martin Beckford On BBC Expenses
Company strategy
Tweet Of The Week: Martin Beckford On BBC Expenses
London 2012 Video: Alex Balfour’s Olympic Vision
Executive Views
London 2012 Video: Alex Balfour’s Olympic Vision
Tweet Of The Week: Tom Watson MP On Digital Britain
Executive Views
Tweet Of The Week: Tom Watson MP On Digital Britain
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Company strategy
Tweet Of The Week: Benedict Evans On 4iP
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Executive Views
Jon Gisby, New Media Director, Channel 4: We Can Re-Invent Public Service
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
Executive Views
Forecast 2009: Digital Leaders Share Their Predictions; What’s Yours?
New Media Resolutions #1: Peter Bale, Executive Producer, MSN UK
Company strategy
New Media Resolutions #1: Peter Bale, Executive Producer, MSN UK
New Media Resolutions 2008: Peter Cowley, Digital Director, Endemol
Executive Views
New Media Resolutions 2008: Peter Cowley, Digital Director, Endemol
New Media Resolutions 2008: Raghav Gupta, VP, Brightcove
Company strategy
New Media Resolutions 2008: Raghav Gupta, VP, Brightcove
Companies in Executive Views 705