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Executive Views
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
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Executive Views
Pandemic Media Trends In Focus: Total Media’s Duff
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Executive Views
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
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Executive Views
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
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Executive Views
Don’t Block News, Get More Granular: IAS’ Utzschneider
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Executive Views
Digital Will Accelerate Through V-Shaped Recession: Sorrell
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
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Executive Views
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
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Executive Views
Don’t Block Virus News: IAB’s New President Warns Advertisers
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Executive Views
Covid-19 Shows Social Networks Can Fight Misinformation: eMarketer’s Enberg
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Executive Views
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
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Executive Views
A+E Networks Seeks TV Attribution Next-Gen: Heftman
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Executive Views
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
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Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
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Executive Views
Lotame’s Yeung Seeks Open Framework After Cookies
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Executive Views
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
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Executive Views
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
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Executive Views
Computing Power Can Convert Reluctant Advertisers: 605’S Horner
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Executive Views
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
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Executive Views
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
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Executive Views
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
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Executive Views
Xandr’s Paley Mulls Life After Cookies
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Executive Views
Addressable TV Is Going National: Beet Retreat Panel
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Executive Views
Embedding Data-Driven Ad Sales Takes Culture Change: Spectrum Reach’s Norris
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Executive Views
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
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Executive Views
End Of Cookies Is Good News: LiveRamp’s Howe
eric-mathewson
Executive Views
Local TV Ads Must Be Easier To Buy: WideOrbit’s Mathewson
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Executive Views
Samsung Ads Explores Mobile-TV Ad Connection: Scott
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Executive Views
Context Is Back: Comscore’s Gantz Reboots An Old Ad-Tech
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Executive Views
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
jo-kinsella
Executive Views
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
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Executive Views
Attribution Is A House Of Cards: 605’s Levine
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Executive Views
Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes
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Executive Views
Commmonality Is Key: Samba TV’s Ackerman
dana-mcgraw
Executive Views
Inside The Mouse’s Data House, With Disney’s McGraw
Tal-Chalozin
Executive Views
Plug Connected TV’s Knowledge Gap: Innovid’s Chalozin
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
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Executive Views
Streaming Wars Heat Up as Xumo is Sold to Comcast
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Executive Views
Addressable Scale Is Growing: LiveRamp’s Prasad
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Executive Views
Addressable Is More Than TV Targeting: DISH’s Arrix
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Executive Views
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
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Executive Views
Defining ‘Deterministic’: DISH’s Bokhari Goes Granular
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Executive Views
Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’
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Executive Views
Six Steps To Converged Ads: 4C’s Gupta
dan-ackerman
Executive Views
Balancing ACR & CCPA: Samba TV’s Ackerman
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Executive Views
More Measurement Is Coming: Spectrum Reach’s Norris
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Executive Views
Linear TV Is Going Addressable & National: Comscore’s Hinnant
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Executive Views
Brands Can Bring First-Party Data Direct To TV: Samsung’s Scott
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Executive Views
Vizio TVs Updated For OAR Ads: Inscape’s McAfee
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Executive Views
Advertisers Are Rebooting Their Content: Samsung Ads’ Kim
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Executive Views
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
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Executive Views
TVSquared’s Kinsella Offers OTT Attribution With A Twist
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
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Executive Views
Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno
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Executive Views
Addressable Extends Ads’ National Reach: DISH’s Arrix
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Executive Views
OpenAP Wants More Publishers On Board, Davis Says
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Executive Views
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
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Executive Views
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
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Executive Views
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
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Executive Views
Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up
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Executive Views
Television Transformation Will Be Driven by Consumer Experience, 605’s Levine
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Executive Views
Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says
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Executive Views
ACR Enables ‘One Media Truth’: Nielsen’s Rao
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Brands Need More Creative Assets: BoA’s Paskalis
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