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Executive Views - Context
Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
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NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
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NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
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Executive Views
Ford’s Roadmap To Safety & Diversity: Marketer Skiko
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Executive Views
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
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‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
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Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
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ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
Executive Views
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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Executive Views

First-Party Privacy Is Paramount: InfoSum’s Wetzel

How do you re-orient an entire industry to account for a radical new consumer viewpoi...

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Executive Views
Balance Performance & Responsibility: MediaMath’s Cordier
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Executive Views
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
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Executive Views
How To Inject Creative Into Programmatic: Xaxis’ Lin
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Executive Views
Build Back Better: MediaMath’s Zawadzki On The New, ‘Enterprise-Open’ Ad Infrastructure
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AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor
Executive Views
AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor
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Executive Views
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
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Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
Executive Views
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
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Executive Views
AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek
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Executive Views
Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath
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Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
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Executive Views

‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze

Some revolutions happen very slowly – and then in a sudden crash of euphoria. T...

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Executive Views
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
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Executive Views
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
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‘Data Artistry’ Unlocks Context & Cohorts: Mindshare’s Clayton’s Post-Cookie Dreams
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Executive Views
Bringing Addressable To Local TV: Premion’s Vilade
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AI Helps Brands Re-Focus On Creative: IBM’s Redmond
Executive Views
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
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Executive Views
Vevo Partners Up To Make IP The New Prime-Time: Christensen
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Local TV Is Alive With Value: MadHive’s Helfgott
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Local TV Is Alive With Value: MadHive’s Helfgott
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Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
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CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Executive Views
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
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Valentino On Disney’s Diverse Digital Ad Future
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
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How OMD UK Re-Architected To Follow Light TV Viewers
Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
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The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
Executive Views
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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Executive Views

How CTV Is Evolving: XUMO’s Jerrold Son

LOS ANGELES  – TV is evolving from a world that is roughly targeted by demograp...

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Executive Views
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
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Executive Views
Automation & Partnership Key To Future TV: Comcast’s Lemberg
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Executive Views
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
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Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
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Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
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Canoe Turns Up The Heat On Linear Addressable: Pizzurro
Executive Views
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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Executive Views
‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
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Executive Views
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
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Executive Views
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
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Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Executive Views
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
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Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
Executive Views
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
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TV Ad Volumes Are Exploding: Comcast’s Nunn
Executive Views
TV Ad Volumes Are Exploding: Comcast’s Nunn
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Executive Views

Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners

These days, TV networks are trying to sell advertisers with a broad-based offer that ...

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Executive Views
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
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Executive Views
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
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Executive Views
After IDFA, Mobile Is Identity Gold For CTV: Sabio & App Science’s Rahim
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Executive Views
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
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Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Executive Views
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
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Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
Executive Views
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
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QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
Executive Views
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
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Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
Executive Views
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
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With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Executive Views
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
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Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
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Executive Views
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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Executive Views

YouTube’s Evolution To A Media Monster: Tony Weisman

onyOnce upon a time, it was derided as the platform for skateboarding dog videos. But...

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Executive Views
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
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Executive Views
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
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Executive Views
Burgers Beyond Broadcast: How McDonald’s Agency Uses CTV For QSR
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Executive Views
FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
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Executive Views
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
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Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Executive Views
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
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Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
Executive Views
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
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Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
Executive Views
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
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IRIS.tv Nails $18 Million Round led by Intel Capital
Executive Views
IRIS.tv Nails $18 Million Round led by Intel Capital
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Nick-Troiano
Executive Views
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Executive Views
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Executive Views
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
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Executive Views

TripleLift Investment Funds Next Innings For CTV: Lewine

TripleLift, the ad-tech company that was founded to enable scaled and automated tradi...

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Executive Views
After The Cookie, Spark Has A New Ad Recipe, Giacosa Says
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Executive Views
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
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Executive Views
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
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Executive Views
Comcast Lets Fox Sell VOD Addressable Ads on Set-top Boxes
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Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
Executive Views
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
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Executive Views
CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
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Wavemaker’s New Toolset: Geospatial, ML & Identity
Executive Views
Wavemaker’s New Toolset: Geospatial, ML & Identity
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Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
Executive Views
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
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Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
Executive Views
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
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Executive Views
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
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Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
Executive Views
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
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Walmart’s Bernstein Eyes Attribution Beyond Transaction
Executive Views
Walmart’s Bernstein Eyes Attribution Beyond Transaction
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Executive Views

Tatari’s Todd Gordon: Audience Matters, But Ultimately It’s About Campaign Performance

According to the accepted depiction of the marketing “funnel”, television is a medium...

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Executive Views
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
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Executive Views
Streaming Weds TV’s Branding Power with the Performance and the Attribution of Digital, Roku’s Robbins
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Beyond The Device Graph: ENGINE’s Schiller On Targeted Ads
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Executive Views
How “People-Based ID” Works: Viant’s Vanderhook
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The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
Executive Views
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
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Executive Views
All Eyes On OTT For TV Upfronts: Tubi’s Fitch
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Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
Executive Views
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
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TransUnion Injects Identity Into Blockgraph
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TransUnion Injects Identity Into Blockgraph
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Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
Executive Views
Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
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Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Executive Views
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
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Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
Executive Views
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
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2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
Executive Views
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Executive Views

Samsung Scales Up Ad-Buying With DSP, PMP

Five months after launching its own demand-side ad platform (DSP), Samsung Ads is ama...

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Executive Views
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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Executive Views
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
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Executive Views
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
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Executive Views
Toward Programmatic TV: Roku’s Parampath
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‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
Executive Views
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
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In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
Executive Views
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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