TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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Executive Views
There Will Be No Single Cookie Replacement: Innovid’s Hogue
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Blockgraph Spreads Its Wings: More Partners, Manningham Says
Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
Executive Views
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Executive Views
Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Executive Views
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Tubi Extends Past “Programmatic First” as Business Builds
Executive Views
Tubi Extends Past “Programmatic First” as Business Builds
Fixing The Future Of Identity: Taboola’s Furman
Executive Views
Fixing The Future Of Identity: Taboola’s Furman
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Executive Views
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Mapping The Graph: Simpli.fi’s Harrison On Identity
Executive Views
Mapping The Graph: Simpli.fi’s Harrison On Identity
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Executive Views
Merkle’s Merkury ID Goes To MediaMath’s SOURCE
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Executive Views
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Unlocking CTV Ads: The Basement’s Maher
Executive Views
Unlocking CTV Ads: The Basement’s Maher
Three Levels Of CTV Ad Optimization: Publica’s Antier
Executive Views
Three Levels Of CTV Ad Optimization: Publica’s Antier
How CTV Economics Will Shake Out: Rob Norman
Executive Views
How CTV Economics Will Shake Out: Rob Norman
How CTV Is Different In Europe: Xandr’s Soucaret
Executive Views
How CTV Is Different In Europe: Xandr’s Soucaret
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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Recontextualizing Context In Real-Time: Illuma’s Mason
Executive Views
Recontextualizing Context In Real-Time: Illuma’s Mason
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Executive Views
DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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Executive Views
The Evolution Of CTV Ad Measurement: InMobi’s Barthur
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
Health Marketers Embrace CTV: Publicis’ Imburgia
Executive Views
Health Marketers Embrace CTV: Publicis’ Imburgia
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Executive Views
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
Executive Views
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Executive Views
‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
How TV Measurement Is Evolving: Tremor’s Guenel
Executive Views
How TV Measurement Is Evolving: Tremor’s Guenel
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
Executive Views
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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Executive Views
People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
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Executive Views
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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Executive Views
AI, Advertising & The Identity Era: IBM’s Bachstein
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Executive Views
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
kyle
Executive Views
Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Executive Views
Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
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Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
aleck
Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
stephanie
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
bill
Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
BETH
Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
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Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
cavel
Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
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Executive Views
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
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