Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
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Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
How Retail Media Networks Are Evolving: Momentum’s Bowman
Executive Views
How Retail Media Networks Are Evolving: Momentum’s Bowman
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Bologna Ready To Release CTV’s ‘Commercials On Steroids’
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Bologna Ready To Release CTV’s ‘Commercials On Steroids’
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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Through The Looking Glass: VIZIO’s Norcross Fuels The Future
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NBCU Offers Brands Shoppability With New Ad Offerings
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NBCU Offers Brands Shoppability With New Ad Offerings
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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De-risk Upfront Buys With New Currencies: Samba TV’s Navin
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Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
Executive Views
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
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Roku Promises ‘Frictionless Retail’ with Roku Pay

As far back as the 1990s and earlier, futuristic forecasts of “interactive TV&#...

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Peacock Preens For Performance With New Ad Manager
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Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
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The Recipe For A New Currency: Comscore’s Wilson
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Stream On: IAB NewFronts Goes Hybrid In CTV Boom
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Dynamic Ad Creative Could Boost Diversity: Tr.ly’s Maestre
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InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
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Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Agencies Need To Look Like Ad-Tech: Essence’s Fisher
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
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Don’t Forget The Creative: Tr.ly’s Maestre On Customizing With Data

SAN JUAN, Puerto Rico – Addressable and connected TV platforms offer fantastic ...

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The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
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Deterministic Data Can Drive New Currencies: Conviva’s Shears
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Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
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Balancing Enablement & Standards: SpringServe’s Hirsch on CTV Commodization
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Household Targeting Can Teach Digital New Tricks: MadHive’s Berlingo
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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
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Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
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Media Should Seize Accessibility’s Infinite Possibilities: Infillion’s Rossi
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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How Tags & Tools Can Save The TV Experience, Beachfront’s Tom St. John
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Connected Creative Is The Conduit: Innovid’s Hogue
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Connected Creative Is The Conduit: Innovid’s Hogue
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Lifting The Veil: VideoAmp’s Bohm Seeks Speed, Audience & Context From TV’s New Metrics
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Partner Or Die: Magnite’s McLeggon on Enabling CTV Through Connections
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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Partnership Will Drive New-Wave Media Measurement: Sabio’s Stimmel
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From CTV to DOOH: SpringServe’s Signore on the Synergy of Signage

SAN JUAN, Puerto Rico – If you thought TV and billboards were entirely differen...

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With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
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Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
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Beyond Sticks: LG Ads’ Matta Says OEMs Are Seizing The OTT Initiative
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Building Local’s Toolbelt In TV’s Third Renaissance: MadHive’s Marino
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Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
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Beyond The Pod: Roku’s Helfman Gets Creative With TV Ads
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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
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Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
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Three Keys For Alt.Currency Success: VideoAmp’s Ciancarelli
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UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
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UID 2.0 Supports TV’s Next-Gen Sports Play: The Trade Desk’s Gangwar
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Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
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Solving Under-Valued Ads Takes Innovation: VideoAmp’s Goski
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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
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To Fight SVOD, The TV Experience Must Respect Viewers: Infillion’s Baker
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Human Is The Answer: AppScience’s Lum On Media Measurement
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Human Is The Answer: AppScience’s Lum On Media Measurement
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Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
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Simple Is Hard: MadHive’s Berlingo Smoothes CTV Ad Complexity
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Relevance, Not Rocket Science: IRIS.TV’s Hyden On LiveRamp, SpringServe Link-Up

SAN JUAN, Puerto Rico – Richie Hyden is on a quest to make sure video and TV co...

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Modelling For Media: Acquired By TripleLift, 1plusX Reconnects Audience Data
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Go Wide & Narrow: DSPolitical’s Tactics For CTV’s Midterm Moment
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Tag Team: LiveRamp Combines Contextual, Audience Data For Upfront Pitch
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Fluidity By The Sea: Magnite’s McLeggon Lights Up Audiences For Publishers
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Local CTV Ads Are Hot: MadHive’s Helfgott
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Local CTV Ads Are Hot: MadHive’s Helfgott
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Data Diversity On Univision’s Beet Retreat Agenda
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Data Diversity On Univision’s Beet Retreat Agenda
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Better Together: Infillion’s Carone Sees Power In Partnership
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Better Together: Infillion’s Carone Sees Power In Partnership
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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
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Commerce Media Ready To Explode: GroupM’s Gleason Joins Criteo
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How DCO Boosts ROI: Clinch’s MacIntosh
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How DCO Boosts ROI: Clinch’s MacIntosh
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All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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All Boats Rise At The Beet Retreat: Magnite’s McLeggon
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Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
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Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
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Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
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Yahoo’s Ad Business Growing Under Apollo: Herbst-Brady

If you thought that the latest chapter for Yahoo, following its recent sale by Verizo...

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Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
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Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
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Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
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Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone
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Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
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Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
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From Pipes To Scale: DISH’s Patel Rolls Out Addressability
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From Pipes To Scale: DISH’s Patel Rolls Out Addressability
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Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
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Tinuiti’s Ahene Sees Retail Networks, Measurement & Metaverse Driving Media
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Embracing Unknowns, InfoSum’s Cestaro Opens Up For Connection
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CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
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Creative Complexity Needs Heavy Lifting: Comcast Technology Solutions’ Lemberg
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Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
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Best Of Both: Why Unruly Thinks Advertisers Should See Supply And Demand
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TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement

UPDATE (February 7, 2022): TVSquared announced it has signed a deal to be acquired fo...

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Efficiency & Equality: Mediaocean’s Dorman Aims At Customer Satisfaction
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Discovery’s Coteman Gears Up For Cross-Platform Launch
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Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend
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How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss
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Data, ‘A Great Equalizer’, Redefines Premium Media: TransUnion’s Swanston
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LG Ads’ Matta Guarantees Outcomes From CTV Ads
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LG Ads’ Matta Guarantees Outcomes From CTV Ads
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P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
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P&G’s Austin Balances Rich Ads, Data Proportionality & Measurement Revolution
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CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
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CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
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Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
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Life After 30 Seconds: Roku’s Helfman Beckons The Future Of TV Ads
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Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
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Metaverse ‘Will Have Lot Of Sponsorship Opportunities’: Meta’s Dailey
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Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
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Mediaocean’s Goldman Sets Sail For 2022 Ad Growth
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TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
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TV Must Leap Into Metaverse’s The Fifth Paradigm: Mastercard’s Rajamannar
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Executive Views

Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity

One of the ad industry’s great soothsayers expects digital spending to be the a...

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CTV Reaches Diverse Audiences: Fox’s Sherriff
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How Data Latency Impacts Outcomes: TVSquared’s Hindlian
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Drop The Egos & Lower The Walls: TVSquared’s Kinsella Says Software Can Solve A Measurement Mess
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MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
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Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
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Brands Need Help Adjusting To Remote Innovation: Mediaocean’s Nardone
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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
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OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
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LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
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LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
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How To Scale Ads For Live Streaming: Magnite’s Evans
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NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
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NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
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CTV Starts With QR: Tr.ly’s Maestre On The Creative Optimization Spectrum
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NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
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NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
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The New Laws Of The Attention Economy: OMD’s Hanson
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Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer

LOS ANGELES — It is now an industry whose transactions are mediated by a host o...

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Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
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‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
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Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
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What Is Attention Worth? Dentsu’s Rozen Cracks The Code With EACPM
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Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
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Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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WMX Re-Thinks The Artist-Audience-Advertiser Trinity: Moran
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