Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
Executive Views
TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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Executive Views
There Will Be No Single Cookie Replacement: Innovid’s Hogue
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Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
Executive Views
Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
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Blockgraph Spreads Its Wings: More Partners, Manningham Says
Executive Views
Blockgraph Spreads Its Wings: More Partners, Manningham Says
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
Executive Views
‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Executive Views
Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
Executive Views
DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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Tubi Extends Past “Programmatic First” as Business Builds
Executive Views
Tubi Extends Past “Programmatic First” as Business Builds
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Executive Views

TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage

The addition of TV networks from two more broadcast companies means Xandr’s Inv...

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Identity Graphs Will Improve Ads: DISH’s Bokhari
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GroupM’s Brown Wants Verified CTV Data
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Linear TV Still Works: FOX Sports’ Donnelly
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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
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Fixing The Future Of Identity: Taboola’s Furman
Executive Views
Fixing The Future Of Identity: Taboola’s Furman
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Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
Executive Views
Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing
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Mapping The Graph: Simpli.fi’s Harrison On Identity
Executive Views
Mapping The Graph: Simpli.fi’s Harrison On Identity
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Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
Executive Views
Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
Executive Views
Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Unlocking CTV Ads: The Basement’s Maher
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Unlocking CTV Ads: The Basement’s Maher
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Three Levels Of CTV Ad Optimization: Publica’s Antier
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Three Levels Of CTV Ad Optimization: Publica’s Antier
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Executive Views

Finding The Value Of CTV: NitroC’s Doyle

Television and digital media are colliding in the shape of internet-connected TV. For...

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What GroupM Wants From Connected TV: Sweeney
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Election Ads Pushing Brands To Connected TV: Simpli.fi’s Moore
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TV Must Embrace Digital-Style Buying: Ampersand’s Pangis
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CTV Ads At ‘Inflection Point’ Thanks To Ad-Tech Upgrades: Xandr’s Wiseman
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How CTV Economics Will Shake Out: Rob Norman
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How CTV Economics Will Shake Out: Rob Norman
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How CTV Is Different In Europe: Xandr’s Soucaret
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How CTV Is Different In Europe: Xandr’s Soucaret
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How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
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Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
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Recontextualizing Context In Real-Time: Illuma’s Mason
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Recontextualizing Context In Real-Time: Illuma’s Mason
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DSPs Are Helping TV Ad Buying Become Agile: Pivotal’s Levine
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The Evolution Of CTV Ad Measurement: InMobi’s Barthur
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‘The OTT Election’: SpotX’s Welch On Connected Campaigning

WASHINGTON, DC –  U.S. election campaigners have upped their spend on TV ads th...

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Beyond Verified, OTT Needs Real Measurement: Essence’s Fisher
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Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
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IBM Bringing AI to Programmatic Ecosystem with New Partnerships
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L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
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TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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TV Measurement Is Up For Grabs: Ivins Joins TVSquared
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Executive Views
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
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Health Marketers Embrace CTV: Publicis’ Imburgia
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Health Marketers Embrace CTV: Publicis’ Imburgia
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
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‘Programmatic Properly’: ITV’s ‘Planet V’ Addressable Platform On Offer To Agencies
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How TV Measurement Is Evolving: Tremor’s Guenel
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How TV Measurement Is Evolving: Tremor’s Guenel
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TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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Executive Views

True[X]’s Gimbal Sale Fuses Location & Connected TV

The company which has pioneered the creation of interactive ads that can reduce ad lo...

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Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says
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Unifying In The CTV Moment: Amobee’s Bamberger
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TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
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Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
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Executive Views
Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert
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People Power: Ad Buyers Discovering True Identity, LiveRamp’s Clinger Says
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How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
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After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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AI, Advertising & The Identity Era: IBM’s Bachstein
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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Executive Views

Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson

SAN FRANCISCO – Apple’s decision to rip up the fabric of iPhone ad target...

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Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
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How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
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After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger
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COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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Executive Views
After Identity, Context Can Power Ads: News Corp’s Layser
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Three Innovations The Industry Wants: PubMatic’s Dozerman
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Executive Views
Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Executive Views
Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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Executive Views
‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
By Robert Andrews  
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Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
By Robert Andrews  
Executive Views

Apple Delays IDFA to Relief of the Advertising Business

Update:  Apple announced that the expected changed in IDFA this month will be delayed...

By Robert Andrews  
Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
By Robert Andrews  
Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
By Robert Andrews  
Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
By Robert Andrews  
Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
By Robert Andrews  
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Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
By Robert Andrews  
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
By Robert Andrews  
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Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
By Robert Andrews  
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
By Robert Andrews  
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
By Robert Andrews  
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
By Robert Andrews  
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Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
By Robert Andrews  
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Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
By Robert Andrews  
Executive Views

Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher

The COVID-19 pandemic may have winded the economy, the advertising business and perso...

By Robert Andrews  
Executive Views
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
By Robert Andrews  
Executive Views
Pluto TV Hopes to Benefit from Header Bidding
By Robert Andrews  
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
By Robert Andrews  
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
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Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
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Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
By Robert Andrews  
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Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
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Executive Views
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
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Executive Views
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
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Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
By Robert Andrews  
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Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
By Robert Andrews  
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Executive Views
SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
By Robert Andrews  
Executive Views

Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo

TV networks and MVPDs want to sell ads in a new way for a new era- but they are going...

By Robert Andrews  
Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
By Robert Andrews  
Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
By Robert Andrews  
Executive Views
Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding
By Robert Andrews  
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
By Robert Andrews  
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Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
By Robert Andrews  
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
By Robert Andrews  
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