Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
Executive Views
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
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Samsung Scales Up Ad-Buying With DSP, PMP
Executive Views
Samsung Scales Up Ad-Buying With DSP, PMP
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Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
Executive Views
Re-thinking Ads For CTV: Xumo CEO Petrie-Norris
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30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
Executive Views
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
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TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
Executive Views
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
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Toward Programmatic TV: Roku’s Parampath
Executive Views
Toward Programmatic TV: Roku’s Parampath
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‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
Executive Views
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
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In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
Executive Views
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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Executive Views

Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing

These days, the lives we lead are increasingly home-bound – and that’s ex...

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Executive Views
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
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How Identity Turns CVS From Pharmacy To Publisher: de Greve
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Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV
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Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
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Executive Views
Rebooting Wanamaker: TV Can Now Prove Effectiveness, Ampersand’s Matero Says
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Executive Views
National Addressable Is A Game-Changer: ViacomCBS’ Dean
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Executive Views
How To Drive CTV Ad Growth: Sling TV’s Tint
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Where Addressable TV Fits In: Dentsu’s Stockton
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Executive Views
No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad
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COVID-19 Has Changed Business Forever: Dentsu’s Naryani
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Charter’s Comscore Investment Boosts Census Future: Kline
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Executive Views
Retailers Are The Ad Platforms Of The Future: Profitero’s Wiener
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With Quibi Shows, Roku Goes Long On Short-Form AVOD

LOS ANGELES – Quibi’s short-form dreams may have had a short life –...

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Audio’s Performance Era Is Upon Us: Horizon’s Russo
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Three Trends Rebooting TV Measurement: Comscore’s Algranati
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Pulling It Together: Xandr’s Hoffert On 2021 TV Goals
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Omnicom Media Group First To Test OpenAP’s New TV Ad Data
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Break The Cycle: IBM’s Bachstein Offers A Fresh Start For Advertising
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Of Automation & Ethics: Kinesso’s Paolozzi On Brands’ Quest For Better
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Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
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Executive Views
A+E’s Montenes Puts People At The Heart Of Advanced TV
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Radio Has Been Rebooted: Entercom’s Foss
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First-Party Time: Identifiers’ Demise Brings New Powers To Marketers, Comcast’s Marcus Says
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In This Climate, Marketers Want Outcomes: LoopMe’s Park
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In This Climate, Marketers Want Outcomes: LoopMe’s Park
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Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
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“AI is Going to be the Single Biggest Disruptor and Enabler of Marketing,” Mastercard’s Rajamannar

For one man, the turning of a year also represents the dawning of a new age. Raja Raj...

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Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
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Brands Want To Close The Loop On Outcomes: Wenda Millard
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History Creates Context: Magnite’s Kershaw On Life After Identifiers
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
Executive Views
Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising
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Scaling Post-Production Brand Insertion: TripleLift’s Eifler
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National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose
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AI Needs Ethics: Xaxis’ Wilensky On Machines Learning From Humans
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Fixed Fees Are Fairer: Beeswax’s Jones
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Fixed Fees Are Fairer: Beeswax’s Jones
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FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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FreeWheel Buying Beeswax to Enable Publisher Audience Extension
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Executive Views
Retailers Are The New Media Giants: Furious’ Swartz
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Stitching Together Nationwide Ad Reach: AMC’s Adlman
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Measuring Savings On Brands’ Ad Agenda: Matterkind’s Hall

In a tumultuous year, brands could be forgiven for seeking to make savings. And that ...

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Let’s Get First-Party Started: Havas’ Mann On Brands’ Data Activation
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Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
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TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
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Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
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PepsiCo’s Future Balances Uncertainty And Big Data: VP Graham
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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AI Can Do Heavy Lifting To Clean Up Ad Supply Chain: MediaMath’s Archibald
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In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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COVID-19 Has Swelled Retailers’ First-Party Data, Next Up ‘Joint-Party’: Publicis’ Lanzi
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Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
Executive Views
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
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Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
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Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
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iSpot.tv’s Demographic Upgrade Aligns TV & CTV
Executive Views
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
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Nielsen’s New Roadmap For Unifying Media Measurement Explained

For many, the turn of the year is always a time to make plans, to get your house in o...

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Addressable TV Gets Real In 2021: Magna Global’s Anson
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People, Not Proxies: Matterkind’s Mihkels On Modern Marketing
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How Worried Marketers Can Rediscover Identity: Epsilon’s Stevens
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Outcomes Start At The Top Of The Funnel: Havas’ Sedlarcik
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The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
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The Modern Science Of Marketing To Doctors: Publicis Health’s Rosti
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The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
Executive Views
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
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CTV Becoming Mostly Programmatic: GroupM’s Moore
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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Listen Up, Audio Finds Hard-To-Reach Audiences: NPR’s Smith
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With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
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The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
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The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
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How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton

SAN FRANCISCO – They may have come to regard their own customer and prospect da...

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Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment
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How New York Interconnect Serves The Big Apple On A Plate
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Fraud Follows The Money To TV: DoubleVerify’s Woolway
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Interactive Audio Ads Ready For Tech Platforms: Progress Partners’ MacShane
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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CTV Starts In NYC: Experian’s Danaher On TV Targeting Data
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Executive Views
Video Outcomes Can Be Measured: 360i’s Rozen
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Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
Executive Views
Programmatic TV Growing Fast, Fighting Fraud: Fox’s Reichner
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Look Local, Go Granular: How Carat Finds Audiences
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Look Local, Go Granular: How Carat Finds Audiences
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OpenAP 2021: Cross-Platform Identity, Davis Says
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Keep Calm & Advertise On: VAB’s Cunningham
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Keep Calm & Advertise On: VAB’s Cunningham
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Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
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TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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TV Can Catapult D2C Brands: Comcast Advertising’s Rothwell
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There Will Be No Single Cookie Replacement: Innovid’s Hogue

One of the great promises of connected TV advertising – delivering personalized...

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Zero-Party, Total Insight: CEO Drews On HyphaMetrics’ New Panel Approach
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Blockgraph Spreads Its Wings: More Partners, Manningham Says
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‘Paradigm Shift’: Starcom’s Jackson On The New Dawn Of Identity
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Listen Up: Kegelman’s Spotify Puts Multi-Platform User Data To Work For Advertisers
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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DSP’s Need Full Transparency: Simpli.fi’s Prioleau
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Tubi Extends Past “Programmatic First” as Business Builds
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Tubi Extends Past “Programmatic First” as Business Builds
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TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
Executive Views
TV Automation Is Critical: Xandr’s Mitchell Takes ‘Invest TV’ Up To 90% Coverage
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Identity Graphs Will Improve Ads: DISH’s Bokhari
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GroupM’s Brown Wants Verified CTV Data
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GroupM’s Brown Wants Verified CTV Data
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Linear TV Still Works: FOX Sports’ Donnelly
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Linear TV Still Works: FOX Sports’ Donnelly
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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
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Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster
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Fixing The Future Of Identity: Taboola’s Furman
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Fixing The Future Of Identity: Taboola’s Furman
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Executive Views

Trust, Consent & Identity: Oracle’s Jacobson On Digital Marketing

The new balancing act in digital media? Successfully gaining identity signals on audi...

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Mapping The Graph: Simpli.fi’s Harrison On Identity
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Merkle’s Merkury ID Goes To MediaMath’s SOURCE
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Pandemic Puts Local OTT In The Spotlight: Roku’s Wnuk
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Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown
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Unlocking CTV Ads: The Basement’s Maher
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Unlocking CTV Ads: The Basement’s Maher
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Three Levels Of CTV Ad Optimization: Publica’s Antier
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Three Levels Of CTV Ad Optimization: Publica’s Antier
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