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Executive Views - Context
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
Executive Views
Dentsu’s John Lee Tapped by NBCU as Chief Data Officer
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
Executive Views
NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
Executive Views
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
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Executive Views
Ford’s Roadmap To Safety & Diversity: Marketer Skiko
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Executive Views
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
Executive Views
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s  Randi Stipes & GroupM’s Kieley Taylor
Executive Views
AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor
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Executive Views
#BeetCast: Irwin Gotlieb Sees Crisis in Television Ad Pricing Ahead
Making Responsible Media A Reality:  Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
Executive Views
Making Responsible Media A Reality: Kirk McDonald, Adam Gerhart and Marla Kaplowitz Put It in Focus
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Executive Views
AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek
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Executive Views
Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
Executive Views
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
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Executive Views
Vevo Partners Up To Make IP The New Prime-Time: Christensen
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Executive Views
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Valentino On Disney’s Diverse Digital Ad Future
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
How OMD UK Re-Architected To Follow Light TV Viewers
Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
Executive Views
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
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Executive Views
WPP’s Choreograph Leads The Dance To First-Party: CEO McDonald
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
Executive Views
Canoe Turns Up The Heat On Linear Addressable: Pizzurro
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Executive Views
‘Wild West’ Addressable TV Needs Standards: AMC’s Bayles
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Executive Views
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
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Executive Views
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Executive Views
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
Executive Views
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
TV Ad Volumes Are Exploding: Comcast’s Nunn
Executive Views
TV Ad Volumes Are Exploding: Comcast’s Nunn
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Executive Views
Ad Buyers Can Now ‘Start Anywhere’: TransUnion’s Spiegel On OpenAP’s New ID
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
Executive Views
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
QR Codes Are Powering TV E-Commerce,  Flowcode’s Jim Norton explains
Executive Views
QR Codes Are Powering TV E-Commerce, Flowcode’s Jim Norton explains
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
Executive Views
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Executive Views
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
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Executive Views
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
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Executive Views
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Executive Views
Activate & Buy: The Trade Desk’s Danziger Advances & Integrates Unified ID 2.0
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
Executive Views
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
Executive Views
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
IRIS.tv Nails  $18 Million Round led by Intel Capital
Executive Views
IRIS.tv Nails $18 Million Round led by Intel Capital
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Executive Views
Act Now Or Miss The Window: Addressable TV Research Is ‘Call To Arms’
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Executive Views
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad
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Executive Views
Samba’s Navin Sees TV ACR Evolving, Strikes 605 Deal
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
Executive Views
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
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Executive Views
CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
Wavemaker’s New Toolset: Geospatial, ML & Identity
Executive Views
Wavemaker’s New Toolset: Geospatial, ML & Identity
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
Executive Views
Prove It: Why AVOD Ad Sellers Are Winning, Says TVSquared’s Kinsella
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
Executive Views
Innovation Needed To Solve Media’s Silent Accounting Problems: Hudson MX’s Batson
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Executive Views
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
Executive Views
Samsung+ Doubles the Number of Active Users in 12 Months, Adds New Programming
Walmart’s Bernstein Eyes Attribution Beyond Transaction
Executive Views
Walmart’s Bernstein Eyes Attribution Beyond Transaction
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
Executive Views
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
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Executive Views
All Eyes On OTT For TV Upfronts: Tubi’s Fitch
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
Executive Views
Smart Speakers & Shoppable Audio In Entercom’s 2021 Ad Offering: Lagana
TransUnion Injects Identity Into Blockgraph
Executive Views
TransUnion Injects Identity Into Blockgraph
Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
Executive Views
Canary In The Fox House: How Rotblat’s Tubi Can Make $1 Billion For Murdoch
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Executive Views
Rebooting Reach: Disney’s Valentino Combines Scale With Smarts
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
Executive Views
Google’s Latest Ad Announcement Changes Little: Magnite’s Kershaw
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
Executive Views
2021 Will Bring Privacy Laws & Personalization: Initiative’s Gilbert
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
Executive Views
‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
Executive Views
In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw
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