IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
Executive Views
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
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Executive Views
Agency Data Is Now A Panel-Beater: Epsilon’s Sirkin
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Executive Views
Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
Executive Views
Snowflake’s Stratton Puts Ad Data Processes In The Cloud
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Executive Views
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
Executive Views
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
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Executive Views
What’s Next For TV Ad Data? Views From Amobee, Canvas, Constellation, Molson Coors, Magna, OpenAP, Publicis & Disney Execs
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Executive Views
Sorting out the “Holy Mess” of Consumer Privacy and Identity: Advice from Mastercard’s Raja Rajamannar
Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
Executive Views
Move Fast & Chase The Future: EMX’s Zacharski On A CTV-Driven Ad Ecosystem
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Executive Views
Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
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Executive Views
Upfronts Are Upgraded & Here To Stay: Fox’s Falco
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
Executive Views
IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden
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Executive Views
Changes & Challenges: Engine’s Davidson On Ads’ New Data Opportunity
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Executive Views
Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities
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Executive Views
Havas’ Sedlarcik Goes Long On Short-Form Ads
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
Executive Views
Ad-Tech M&A Is Back, Thanks To SPAC: Progress Partners’ MacShane
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Executive Views
Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
Executive Views
The Four Pillars Of A Clean Ad Supply Framework: 4As’ Karandikar
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
Executive Views
GroupM’s Jaffe Examines SSPs & Beyond In ‘Inclusive’ Supply-Path Interrogation
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Executive Views
Reborn, QR Codes Are The Glue Between Mobile & TV: Sabio’s Machado
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Executive Views
Empathy & Creativity: VMLY&R’s Gaikowski On Human-Centered Design
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
Executive Views
How Live Sales Data Changes Course Of Ads In-Flight: IRI’s Pelino On LoopMe Case Study
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
Executive Views
FAST Must Fight Ad Fatigue: Amagi’s Srinivasan KA
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Executive Views
Ford’s Roadmap To Safety & Diversity: Marketer Skiko
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Executive Views
Messiness Before Maturity: Forrester’s O’Connell On The Evolution Of Creative Ad-Tech
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Executive Views
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
Executive Views
Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
Executive Views
ANA CEO Liodice Wants Answer To ‘Opaque’ Ad Supply Chain, a Conversation with Joanna O’Connell of Forrester
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Executive Views
First-Party Privacy Is Paramount: InfoSum’s Wetzel
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Executive Views
Balance Performance & Responsibility: MediaMath’s Cordier
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Executive Views
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
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Executive Views
AI Can Boost Ad Transparency In Age Of First-Party Proliferation: IBM’s Hlavacek
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Executive Views
Transparency In The Age Of Complexity: Execs from ANA, 4A’s, IBM Watson Advertising, GroupM and MediaMath
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
Executive Views
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
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Executive Views
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
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Executive Views
“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Executive Views
‘Here To Stay’: Innovid CEO Netter Does IPO To Put CTV Vision In Public Gaze
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
Executive Views
Taking A Stand: Finecast’s Jakob Nielsen Spends Responsibly On CTV
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Executive Views
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
Local TV Is Alive With Value: MadHive’s Helfgott
Executive Views
Local TV Is Alive With Value: MadHive’s Helfgott
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Executive Views
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
Valentino On Disney’s Diverse Digital Ad Future
Executive Views
Valentino On Disney’s Diverse Digital Ad Future
How OMD UK Re-Architected To Follow Light TV Viewers
Executive Views
How OMD UK Re-Architected To Follow Light TV Viewers
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
Executive Views
The VOD Boom Worsened Fragmentation: Publicis’ Whitesel
How CTV Is Evolving: XUMO’s Jerrold Son
Executive Views
How CTV Is Evolving: XUMO’s Jerrold Son
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Executive Views
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
Automation & Partnership Key To Future TV: Comcast’s Lemberg
Executive Views
Automation & Partnership Key To Future TV: Comcast’s Lemberg
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Executive Views
Hearst Leans On Partner Tech To Smoothe Complexity: Lustgarten
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Executive Views
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Executive Views
Matrix Solutions’ Gorman Sees Gateway To Media’s Future
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
Executive Views
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
TV Ad Volumes Are Exploding: Comcast’s Nunn
Executive Views
TV Ad Volumes Are Exploding: Comcast’s Nunn
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Executive Views
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
Executive Views
AI is Building Ad Creatives On The Fly: IBM’s Olesnevich explains
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Executive Views
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
Executive Views
Of Pods & Context: Mike Baker On CTV’s Opportunities For Improvement
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Executive Views
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
Executive Views
Comscore’s Hinnant: Massive, Passive Measurement Is A Panel-Beater
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Executive Views
The Troika Of Intent: Norman Says New Ad Signals Are Here
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Executive Views
Powering Dentsu’s DELTA Is Just The Start: VideoAmp’s Parkes
YouTube’s Evolution To A Media Monster: Tony Weisman
Executive Views
YouTube’s Evolution To A Media Monster: Tony Weisman
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
Executive Views
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
Executive Views
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
Executive Views
Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive
IRIS.tv Nails  $18 Million Round led by Intel Capital
Executive Views
IRIS.tv Nails $18 Million Round led by Intel Capital
Companies in Executive Views 714