Executive Views

Sorrell’s Progress: Combining Creative & Programmatic

PHOENIX – It was only three years ago that advertising agencies stood accused, by the...

By Robert Andrews  
Executive Views
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
By Robert Andrews  
Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
Executive Views
Charged News Environment Powering Marketing Engagement: CNN’s Andrew Morse
By Robert Andrews  
Executive Views
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
By Robert Andrews  
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
Executive Views
After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging
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Executive Views
Apples’s IDFA Change Could Drive CTV Advertising, MMA’s Greg Stuart
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Executive Views
We Will Overcome Ad Identity Challenges: Oracle’s Langel
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AI, Advertising & The Identity Era: IBM’s Bachstein
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Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
Executive Views
Advertisers Must Stop The Rot Of ‘Truth Decay’: TRUSTX’s Kohl
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Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
Executive Views
Apple’s IDFA Move Means Fragmentation: Kinesso’s Johnson
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Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
Executive Views
Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn
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How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
Executive Views
How Havas Is Cleaning Up The ‘Bloated’ Ad Supply Chain
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Executive Views

After IDFA, An Opportunity For Real User Relationships: LiveRamp’s Clinger

SAN FRANCISCO – Apple is blowing up a key piece of infrastructure many advertis...

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COVID-19 Propelled Ads’ ‘Flight To Safety’: Tru Optik’s Swanston
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After Identity, Context Can Power Ads: News Corp’s Layser
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Three Innovations The Industry Wants: PubMatic’s Dozerman
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Apple’s IDFA Change Will Destroy Chunks Of Economy: LUMA’s Kawaja
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Apple’s IDFA Change ‘Not Terrifying’: Magnite’s Kershaw
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Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg
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‘Bumpy Road Ahead’ To Apple’s IDFA Change: Forrester’s Liu
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Executive Views
How Apple Benefits From IDFA Change: Washington Post’s Albergotti
By Robert Andrews  
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Executive Views
Apple’s IDFA Change Will Hurt Consumers & Apps: IAB’s Mitchell
By Robert Andrews  
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Executive Views
Apple Delays IDFA to Relief of the Advertising Business
By Robert Andrews  
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Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
By Robert Andrews  
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Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
By Robert Andrews  
Executive Views

Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion

CHICAGO — With the sale Signal to TransUnion, Signal CEO Lisa Weinstein says she hope...

By Robert Andrews  
Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
By Robert Andrews  
Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
By Robert Andrews  
Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
By Robert Andrews  
Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
By Robert Andrews  
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Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
By Robert Andrews  
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Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
By Robert Andrews  
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Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
By Robert Andrews  
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Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
By Robert Andrews  
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Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
By Robert Andrews  
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Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher
By Robert Andrews  
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Executive Views
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
By Robert Andrews  
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Executive Views
Pluto TV Hopes to Benefit from Header Bidding
By Robert Andrews  
Executive Views

Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay

MOUNTAIN VIEW, CA – With some marketers becoming more skeptical toward top-of-f...

By Robert Andrews  
Executive Views
How Header Bidding Helps Both Buyers & Sellers: Roku’s Ben-Youssef
By Robert Andrews  
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
By Robert Andrews  
Executive Views
Close SSP Relationships Benefit Publishers: Discovery’s Murray
By Robert Andrews  
Executive Views
Header Bidding Is Coming To TV: PubMatic’s Chowla
By Robert Andrews  
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Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
By Robert Andrews  
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To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
By Robert Andrews  
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Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
By Robert Andrews  
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During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
By Robert Andrews  
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SSPs Have Critical Role In OTT Ad Sales: Essence’s Fisher
By Robert Andrews  
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Header Bidding Can Redefine OTT Ad Sales: PubMatic’s Berlingo
By Robert Andrews  
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Standard Media Index Has Roadmap for Growth As Tatta Joins
By Robert Andrews  
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Executive Views
Header Bidding Is Unlocking OTT TV Ads: Kinesso’s Fitzpatrick
By Robert Andrews  
Executive Views

Fast-Growing Kidoodle.TV Family AVOD Service Joins Pubmatic on Header Bidding

EDMONTON, ALBERTA – Your average seven-year-old may not know too much about the intri...

By Robert Andrews  
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
By Robert Andrews  
Executive Views
Finding Alternate Content & Context For Advertisers: WarnerMedia’s Chaturvedi
By Robert Andrews  
Executive Views
DISH’s Robertson Sees Programmatic TV Rising In Pandemic
By Robert Andrews  
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Omnicom Embraces National Addressable TV Amid OTT Boom: Kramer
By Robert Andrews  
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Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
By Robert Andrews  
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Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
By Robert Andrews  
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Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
By Robert Andrews  
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In New TV World, Traditional Ad Serving Will Fade Away: PubMatic’s Olsen
By Robert Andrews  
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Executive Views
Cisco’s WebEx Swings Toward Remote TV Participation
By Robert Andrews  
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Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
By Robert Andrews  
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Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership
By Robert Andrews  
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Executive Views
Amplifi’s Lewis Looks To Reboot Seller Relationship With Cost, Flexibility In Mind
By Robert Andrews  
Executive Views

Molson Coors Follows Audiences Down The Media ‘Rabbit Hole’: Feinberg

Where does a beer brand go to market when bars are shut and sports competitions are s...

By Robert Andrews  
Executive Views
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
By Robert Andrews  
Executive Views
COVID-19 Will Drive AVOD & Fraud: IAS’ Marlow
By Robert Andrews  
Executive Views
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
By Robert Andrews  
Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
By Robert Andrews  
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In Pandemic, Ad Buyers Seek Programmatic Transparency: Amino’s Luttrell
By Robert Andrews  
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Executive Views
Ad Buyers Should Set Safety Criteria: MiQ’s Hundal
By Robert Andrews  
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Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
By Robert Andrews  
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Executive Views
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
By Robert Andrews  
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Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
By Robert Andrews  
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Executive Views
Don’t Avoid News, Semantics Can Help: Publicis’ Cohen
By Robert Andrews  
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Executive Views
Is The Tide Turning On Keyword Blocking? IAB’s Cohen Hopes So
By Robert Andrews  
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Executive Views
Advertisers Want Agility & Insight: Meredith’s Borsa
By Robert Andrews  
Executive Views

Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek

Comscore is seeking a “holistic view” of audience behavior because newly ...

By Robert Andrews  
Executive Views
News Is Brand-Safe: 4As’ Kaplowitz
By Robert Andrews  
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
By Robert Andrews  
Executive Views
COVID-19 Keyword Blocking Is Down 88%: IAS’ Utzschneider
By Robert Andrews  
Executive Views
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
By Robert Andrews  
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Semantics & Suitability Bring Brands Back To News: CNN’s Cook
By Robert Andrews  
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Publishers Can Avert “Blunt” Keyword Blocking: Integral Ad Science’s Chance Johnson
By Robert Andrews  
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In Personalization, Give A Little Respect: Comcast’s Marcus
By Robert Andrews  
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Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
By Robert Andrews  
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Executive Views
How AT&T Is Navigating Media Buying During A Pandemic: Carter
By Robert Andrews  
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Executive Views
Brands Coming Back To News: Horizon’s Koenigsberg
By Robert Andrews  
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Executive Views
Contextual Targeting Emerging Quickly: Oracle’s Hulst
By Robert Andrews  
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Executive Views
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
By Robert Andrews  
Executive Views

“News Is Brand-Safe:” UM Worldwide’s Lowcock

In the era of social distancing, avoidance may be the order of the day. But that s...

By Robert Andrews  
Executive Views
Univision Joins Nielsen’s Addressable TV Beta
By Robert Andrews  
Executive Views
As Cookies Sunset, Horizon’s McElhinney Taps TransUnion For Identity
By Robert Andrews  
Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
By Robert Andrews  
Executive Views
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
By Robert Andrews  
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Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
By Robert Andrews  
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Pandemic Response Requires Agility: Cadent’s Troiano
By Robert Andrews  
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In Pandemic, Brands Tilt To Agility & Performance: Innovid’s Chalozin
By Robert Andrews  
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Walled Gardens Are Winning The Pandemic & Brands Need to Be Equipped, 4C’s Goldman
By Robert Andrews  
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Executive Views
“Embrace Agility,” WarnerMedia’s Aversano Advises
By Robert Andrews  
Verizon Media Tools Up For Interactive Future: Markman
Executive Views
Verizon Media Tools Up For Interactive Future: Markman
By Robert Andrews  
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Executive Views
Video Ads Are Coming Back: Innovid’s Chalozin
By Robert Andrews  
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Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
By Robert Andrews  
Executive Views

Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill

The COVID-19 pandemic is bad news for advertising-dependent broadcasters and bad news...

By Robert Andrews  
Executive Views
COVID-19 Changes Everyone’s Context: Mastercard’s Rajamannar
By Robert Andrews  
Executive Views
Kinesso Is Connecting Dots Between Datasets: Paolozzi
By Robert Andrews  
Executive Views
Context & Audiences, Targeting In Tandem: Comscore’s Gantz
By Robert Andrews  
Executive Views
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa
By Robert Andrews  
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Executive Views
Publishers Can Navigate The Pandemic With Context: Nielsen’s Wilson
By Robert Andrews  
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Tubi Gets Personal With TransUnion Data Deal: Rotblat
By Robert Andrews  
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