Uncategorized 186

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Executive Views
How OpenSlate Aims To Make TikTok Brand-Safe: Foyle
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Executive Views
Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
Executive Views
Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
Executive Views
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
Executive Views
TransUnion to Acquire Tru Optik To Bolster Connected Identity Matching
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Executive Views
Homeworking Drives Local News Resurgence: Nielsen Research
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Executive Views
Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap
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Executive Views
Standard Media Index Has Roadmap for Growth As Tatta Joins
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Executive Views
Rubicon, Telaria Rebrand As ‘Magnite’ With Independence In Mind: CEO Barrett Speaks
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Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
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Executive Views
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
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Executive Views
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
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Executive Views
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
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Executive Views
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
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Executive Views
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
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Executive Views
Tru Optik Draws A Line From TV To Smart Speakers: Swanston
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Executive Views
TVSquared’s Kinsella Offers OTT Attribution With A Twist
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Executive Views
What Comes After Cookies? Teads’ Daily Examines
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Executive Views
Addressable Extends Ads’ National Reach: DISH’s Arrix
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Executive Views
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
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Executive Views
Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up
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Executive Views
Television Transformation Will Be Driven by Consumer Experience, 605’s Levine
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Executive Views
Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says
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Executive Views
Telaria Merger Provides Investment To Tackle CTV Ads: Rubicon’s Barrett
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Executive Views
Now Part of Xandr, clypd Enters Next Phase
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Executive Views
Chips In Overdrive: Gotlieb’s 2020 Tech Horizon
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Executive Views
Cadent Rings In 2020 With 4INFO Acquisition
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Executive Views
The Quest For Total TV: Gottlieb Seeks The Full Picture
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Executive Views
Irwin Gotlieb’s Take On the Streaming Wars
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Executive Views
Netflix Is Not Sustainable: Gottlieb On Streaming Wars
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Executive Views
TV Is Great But Complex, Say Stressed-Out Viewers: Viacom Research
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Executive Views
Rubicon, Telaria Merge To Bolster Connected TV Ads
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
Executive Views
INVIDI’s ‘Coolest Thing Ever’ Helps Cross-Screen Advertisers: CEO Downey
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Executive Views
OpenAP Adds CBS To Grow Advanced TV Scale
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Executive Views
From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness
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Executive Views
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
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Executive Views
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
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Executive Views
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
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Executive Views
WarnerMedia Focused On Unlocking National Addressability: Aversano
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Executive Views
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
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Executive Views
Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales
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Executive Views
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
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Executive Views
Brands Need To Break Data Silos: LiveRamp’s Grammier
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Executive Views
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
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Executive Views
OpenSlate Will Expand Video Scores To New Publishers: CEO Henry
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Viewpoints
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
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Executive Views
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
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Executive Views
OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says
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Executive Views
Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray
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Executive Views
Optimized Creative Drives Results: Celtra’s Mikek
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Executive Views
Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
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Executive Views
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
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Executive Views
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
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Executive Views
What’s Holding Back National Addressable? Nielsen, Cadent & Amobee Discuss
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Executive Views
Samba TV’s Axwave Acquisition Adds Automatic TV Ad Detection
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Executive Views
News Blacklisting By Brands Going In To Overdrive: WSJ Investigation
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Executive Views
Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson
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Executive Views
Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts
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Executive Views
AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace
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Executive Views
The Time For TV Performance Is Now: TVSquared’s Kinsella
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Executive Views
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
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Executive Views
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
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Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
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Executive Views
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
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Executive Views
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
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Executive Views
NBCU & Viacom Launch OpenAP Version 2.0
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Executive Views
David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem
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Executive Views
FreeWheel Unifies A+E’s Ad Decisioning
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Executive Views
After WPP, Moore Helms New Ad ID Initiative BritePool
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Executive Views
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
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Executive Views
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
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Executive Views
Beyond Out-Stream – What Teads Did Next: Jim Daily
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Executive Views
Viacom’s Bevilacqua On The Vantage Advantage
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Executive Views
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
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Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
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Executive Views
Innovid Rings In 2019 With $30 Million ‘Pre-IPO’ Investment
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Executive Views
Amazon Buys Itself A Place In Ad Platform Face-Off: Essence’s Wilensky
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Executive Views
Premium Is In Ad Purgatory: New Comscore President Hofstetter
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Executive Views
MediaLink’s Kassan Calls Creators To Inspire Brands At CLX
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Executive Views
With CLX, Cannes’ Benson Wants To Turn Brands In To Entertainers