C
Context
Insights
Viewpoints
Companies
Events
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Reported Remotely via BeetCam
54
Topic
Topic
Topic
Executive Views
Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake
Executive Views
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
Executive Views
The New Local: Mediaocean’s Kane Aims To Automate Ad Sales
Executive Views
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
Executive Views
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
Executive Views
Apple Delays IDFA to Relief of the Advertising Business
Executive Views
Rise Of The TV Bots: How Fraudulent Apps Are Poaching CTV Ads
Executive Views
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
Executive Views
Signal CEO Weinstein Sees ‘Best Of Both’ In Sale To TransUnion
Executive Views
Context Fuels Brand Suitability: ZEFR’s Nicol
Executive Views
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
Executive Views
Streaming Viewing Up 74% Annually, Disney+ Has 4%: Nielsen Research
Executive Views
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
Executive Views
Self-Serve, Fraud Fight & Forecasting Focus For New-Look ZypTV’s Sareen
Executive Views
Ad Industry Wants Google, Apple ‘Dialogue’ To Re-Think Cookies, IDFA
Executive Views
Crumbling Cookies Fueling OTT Ads, First-Party Data: IAB’s Richardson
Executive Views
Blockgraph Touts Data Control To Major Players, New CRO Schleider Says
Executive Views
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
Executive Views
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
Executive Views
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
Executive Views
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
Executive Views
New-Look Crackle Serves Up Positive Content, Lighter Ads: Guelton
Executive Views
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
Executive Views
Project OAR Gets Rolling, Ready For Open Addressable: Neumeier
Executive Views
Email Newsletters Booming As Post-Cookie ID Source: LiveIntent’s Silver On Rubicon Partnership
Executive Views
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
Executive Views
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
Executive Views
Comscore & LiveRamp Partner For ‘Reliable TV Information’: Livek
Executive Views
Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS
Executive Views
Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis
Executive Views
Ampersand, Verizon Media Partner For TV Ad Scale
Executive Views
IAB UK Wants An End To Advertisers’ News Lockdown: Mew
Executive Views
Verizon Media Tools Up For Interactive Future: Markman
Executive Views
Video Ads Are Coming Back: Innovid’s Chalozin
Executive Views
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
Executive Views
Tubi Gets Personal With TransUnion Data Deal: Rotblat
Executive Views
Walled Gardens Will Benefit From Pandemic: Fromm
Executive Views
TV’s Virus Ad Slump Means Bargain Inventory: Thinkbox’s Clay
Executive Views
Pandemic Media Trends In Focus: Total Media’s Duff
Executive Views
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
Executive Views
Pandemic Will Hobble Publishers & Bolster Platforms, Sorrell Says
Executive Views
Don’t Block News, Get More Granular: IAS’ Utzschneider
Executive Views
Digital Will Accelerate Through V-Shaped Recession: Sorrell
Executive Views
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
Executive Views
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
Executive Views
Post-Virus Platforms: Lawmakers May Leave Tech Giants Alone, Swisher Says
Executive Views
Don’t Block Virus News: IAB’s New President Warns Advertisers
Executive Views
Covid-19 Shows Social Networks Can Fight Misinformation: eMarketer’s Enberg
Executive Views
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
Executive Views
How Virus Will Hit Ad Spending: SMI’s Fennessey
Executive Views
Batelle’s Recount Grows Distribution At Apex Of Politics & Virus
Executive Views
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
Executive Views
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
Executive Views
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
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By Robert Andrews 
