The world of mobile content is in a critical transition period. As more mobile phones morph into portable computers, people are consuming new types of content while on the go. This shift—a blurring of the lines between online and mobile—creates huge opportunities for everyone from traditional media conglomerates and mobile-content companies, to online giants, marketers, venture capitalists and app developers.
At paidContent Mobile: Leveraging the Smartphone Boom, organisers turned to a distinguished group of cross-industry experts to address a host of issues such as how to determine which platforms to put your content on, how to set your pricing, where investors are placing their bets, the latest in mobile-content R&D—and much more.
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