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IAB logo

The Digital Content NewFronts 2017, presented by the IAB 19

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May 4, 2017
Coverage sponsor: logoIAB
Description:

A full week of events in which publishers showcase their upcoming original digital video content programming to secure advanced advertising commitments. Pitches from the likes of BBC News, Medialink, The New York Times, Twitter, Viacom, Condé Nast, Digitas, Ellen Digital Network, Hulu, Meredith Corporation and Google/YouTube.

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Executive Views
Business Insider Has A Three-Pronged Social Play For Advertisers
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Executive Views
Group Nine Expands Programming, Reach with Discovery Partnership, Ben Lerer explains
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Executive Views
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
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Executive Views
BlackRock’s Hill Sees Three NewFronts Trends
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Executive Views
Sharethrough Head’s Tips For Winning At Muted Video
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Executive Views
Blodget Steers A Course For Business Insider’s Video Strategy
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Executive Views
MLG Tempts Advertisers To Follow Gamers To Esports
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Executive Views
Mashable’s Cashmore Brings Superfans To Brands
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Executive Views
Bleacher Report Rises On Social Content, Co-Founder Says
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Executive Views
Cosmopolitan’ Odell: Snapchat’s A ‘Trailer’ For Content Consumption
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Executive Views
Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands
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Executive Views
Hearst Digital’s Troy Young On The Evolution Of Video
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Executive Views
BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content
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Executive Views
Time Inc.’s Wong Says Media Brands Can Live Solely In Social
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Analyst Views
All Media Suffer Viewability Issues: Analyst Greenfield
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Executive Views
Bloomberg’s Havens Sees Media Storm Before The Calm
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Executive Views
Hulu Sticks With Dynamic Ads For Live TV Service
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Executive Views
New York Times’ Tomich Puts Newsroom In Brand Content Driving Seat
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Analyst Views
Twitter In Unprecedented Recovery, Says Analyst Greenfield