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The IAB Leadership Meeting '15, Presented by SpotXchange 15

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February 5, 2015
Organiser: logo IAB
Coverage sponsor: logoSpotX
Description:

Over 1,100 brand marketers, publishers, and digital media & advertising leaders attend the IAB Annual Leadership Meeting to learn more about the marketing-media value chain and how brands are born, grow, or die in the disrupted economy.

To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models.

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Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
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Executive Views
TubeMogul, Videoplaza Create Programmatic Marketplace
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Executive Views
Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch
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Executive Views
Quantcast Brings Its Data Play To The Table: SVP D’Souza
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Executive Views
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
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Executive Views
Gaming Is The New Cinema: AdColony’s Barash
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Executive Views
MySpace Userbase Is Now Viant’s Giant Ad Targeting Machine
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Executive Views
eXelate Launching TV-Mobile Ad Solution: CEO Zagorski
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Executive Views
Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert
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Executive Views
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz
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Executive Views
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke
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Executive Views
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
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Executive Views
Dailymotion Boosts Ad Income With Private Exchange: Pigasse
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Executive Views
Ad Fraud Is Not As Widespread As You Think: comScore CEO
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Executive Views
Outbrain Uses Data To Improve Content Marketing: LaCour