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IAB Annual Leadership Meeting '17, presented by Index Exchange 14

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February 7, 2017
Organiser: logo IAB
Coverage sponsor: logoindex exchange
Description:

Over 1,100 brand marketers, publishers, and digital media & advertising leaders attend the IAB Annual Leadership Meeting to learn more about the marketing-media value chain and how brands are born, grow, or die in the disrupted economy.

To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models.

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Executive Views
AppNexus’ Rubenstein: Machine Learning Enhances Ads
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Executive Views
Hearst’s Young Wants More From Facebook’s Platform Power
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Executive Views
GroupM’s Viewability Demands Based On TV, Barone Says
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Executive Views
Ziff Davis Uses Video To Profit From Facebook, CEO Shah explains
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
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Executive Views
Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta
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Executive Views
David Moore Sees Xaxis’ Future In [m]Platform
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Executive Views
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
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Executive Views
4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies
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Executive Views
Header 2.0 Puts Publishers Choice On The Server, Gardner Says
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Executive Views
Next in Sports TV: Turner Has Massive Audience Watching Video Game Matches
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Executive Views
Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation
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Executive Views
IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds
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Executive Views
Header Bidding Moves To Server In AppNexus, Index Exchange Partnership