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Future of TV Ads Forum London '15, presented by Xaxis 28

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December 2, 2015
Coverage sponsor: logoXaxis
Description:

Future TV Advertising Forum is the global leading event focused on driving innovation in television advertising. In 2018 the event covered a wide range of issues, from debates around global brand health, and the future of the agency business through to the structural developments that will impact the entire ad-funded TV and premium video industry.

Over 800 senior level representatives and 120 speakers from the entire industry ecosystem attended for two days of learning, debate and unparalleled networking opportunities as we tackled head on the hottest topics in the industry right now.

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Analyst Views
Netflix Could Make $8bn From Ads: Analyst Broughton
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Executive Views
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
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Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
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Executive Views
UK TV Innovation Has Lessons For Ad World: OMD’s Mendonça
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Executive Views
Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich
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Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
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Executive Views
TV Squared Sees Ad Campaign Predictions In Its Future
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Executive Views
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
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Executive Views
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
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Executive Views
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
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Executive Views
UK’s Channel 4 Goes Big with Programmatic Offering
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Executive Views
Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
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Executive Views
No Holy Grail For Measuring Ads Across Screens: Mindshare’s McRae
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Executive Views
Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers
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Executive Views
UK’s ITV Balances Data Ambition With Brand Heart
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Executive Views
Invidi Will Power Belgian Addressable TV: CEO Downey
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Executive Views
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
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Executive Views
Addressable TV Saves Advertisers Money: Rentrak’s Livek
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Executive Views
True Ad Personalization Will Never Happen: Modi’s Thissen
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Executive Views
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
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Executive Views
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
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Executive Views
Context And Audience Go Hand-In-Hand: Xaxis’ Beaumier
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Executive Views
Cord-Cutting Is Forcing Smarter TV Ad Offerings: AT&T’s Brown
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Executive Views
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
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Executive Views
Context Of Viewing Still Matters To Ads: Videology’s CEO
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Executive Views
Too Soon For Dynamic Creative Ads: DISH’s Gaynor
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Executive Views
Context Still Matters For TV Ads: FreeWheel’s Rothwellf
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Executive Views
Data Will Set Context Free: SMG’s Scheppach