Deterministic consumer data, generated by the set-top box and other sources, is allowing TV programmers, distributors and advertisers to target consumers in a relevant, productive and privacy compliant manner. The availability of this unprecedented amount of rich data is changing the television industry on both a national and local level.
Not only is advertising becoming more addressable, it is becoming more accountable with precise performance being closely attributed. These will be among the topics covered in a half-day program hosted by Horizon Media in New York City.
Horizon Media, Inc., 75 Varick Street, New York, NY, USA